Mac Vs Microsoft Commercials
Sep 19, 2008 How to disinfect all your Apple gear Cult of Mac Magazine 339 Charge 4 devices from a single slim power hub Deals Microsoft’s “I’m a PC” Ads – Made on a Mac. Microsoft vs. Apple: New Surface Ads Bring Back Mac, PC Battle Microsoft is attempting to provide potential customers with a context for Surface Pro 3, which is needed because since being launched.
2016-3-10 Microsoft this week stepped up its somewhat curious advertising attack on the Mac. Following up on four commercials highlighting the advantages Windows 10. Sep 30, 2008 I say that Microsoft's new 'I'm a PC' commercials make the Apple commercials look absolutely silly. They were able to pretty much say everything using only 3 words. Pretty next level. Also, the guy in the Apple commercials is a little nauseating. Im talking about the skinny guy in all black, (I think he has been on a few tv shows). Microsoft's response to Apple's Mac vs. PC play began with ads like this, which show PC users aren't just people like the older, out-of-touch PC guy from Apple's commercials - they're actually from a wide diversity of demographics, backgrounds, and locations around the world. Ever since Apple released those viral Mac vs. PC ads many years ago, Microsoft has tried to come up with funny comparisons. Which is the subject of Microsoft’s ads in other Surface commercials. A strong Apple is good for business. The whole Apple vs PC thing is really a.nix vs Windows thing now. In any case, competition is good. BTW, Mac guy is a whiner in the latest Die Hard flick. John Hodgeman is good on the Daily Show.
I started writing this post to help drive awareness over some of my mild frustration with the Mac vs. PC commercials. While during the process of writing this post about Time Machine and Shadow Copy, a friend of mine, thanks Dave, sent me this great article, which I think sums my thoughts up nicely at the end: 'But if you're a PC user, these ads are more likely to irritate you than convert you.'. I think I fall squarely into that category. Check out the full article here:
Mac Attack Apple's mean-spirited new ad campaign
With the release of macOS 10.15 Catalina,Office 365 for Mac and Office 2019 for Mac support macOS 10.15, 10.14, and 10.13. Moving forward, as new major versions of macOS are made generally available, Microsoft will drop support for the oldest version and support the newest and previous two versions of macOS. Microsoft office 2019 mac too.
In general I think I most likely like everyone else when these commercials came out, I smiled and laughed. Initially the campaign seemed to be yet another well executed and brilliant marketing effort from Apple. However, recently the commercials seem to be not focusing on accurately conveying the technology. I am sure that is probably the point but being a technologist, I felt compelled to write this post. :-) Specifically the ad that pushed me into writing was one of the recent ones, with the multiple copies of Justin Long. The ad was focusing on a new feature called Time Machine. I am not bashing or doubting the functionality of Time Machine. Although my buddy Keith has a thing or two to say about time machine:
Time Machine crashed my Mac
Mac Vs Microsoft Operating System
Rather I am writing this post to let you know about something that was left out from the PC side. Windows Vista has built-in features called Shadow Copy, which and Complete PC, which in my opinion are very comparable to Time Machine. What I find is even more fun about the technologies, is that the concept of Shadow Copy has been around for years, even though in early versions it was network based, very effective for shares. As a matter of fact I did a quick screen cast on Windows Vista's shadow copy:
Additionally Shadow Copy and the underlying technologies became their own product, Data Protection Manager (DPM), that is designed to help protect the enterprise. I am sure my buddy Jason would love to talk to you about that. DPM is such a great product to help protect data in the enterprise.
As a matter of fact it just won an award (congrats Jason!):
DPM 2007 awarded 'Product of the Year' for protecting Virtualized Environments
Okay so now that is off my chest. :-)
Thanks for reading and I am very interested in what you think, please comment.
Happy Friday.
Microsoft this week stepped up its somewhat curious advertising attack on the Mac. Following up on four commercials highlighting the advantages Windows 10 PCs have over the Mac, Microsoft this week rolled out two brand new ads featuring wildlife photographer Tim Flach explaining all of the tasks that his Surface Book can accomplish that his Mac can’t.
DON’T MISS: I really want to, but I’ll never ditch my iPhone for the Galaxy S7
So while you might have understandably assumed that the old Mac vs. PC wars of the mid-2000s were nothing more than a footnote in the annals of tech history, Microsoft is apparently intent on injecting some life into a battle that has arguably become stale since the advent of the smartphone wars.
But I digress, onto the ads.
In the first ad, Flach explains that he loves to take pictures that engage people. Consequently, Flach loves the Surface Book because of its high resolution display and because it lets him ability to use a digital stylus to make photo modifications directly on the display itself.
“Being able to use a pen like this on a screen directly with the image just gives me a different relationship to it,” Flach says. “And I can’t do that on my Mac. This is brilliant for me.”
In the second commercial, Flach continues to heap praise on Microsoft’s Surface Pen.
“Being able to use a pen like this on the screen directly with the image takes me back to my time as a painter,” Flach says, “and I just can’t do that on my Mac.”
Of course, don’t expect Apple to get into the hybrid device game anytime soon, or ever at all. This past November, Tim Cook called the Surface Book a diluted product while emphasizing that Apple has no plans to release a hybrid Mac/iPad device.
“We feel strongly that customers are not really looking for a converged Mac and iPad,” Cook said. “Because what that would wind up doing, or what we’re worried would happen, is that neither experience would be as good as the customer wants. So we want to make the best tablet in the world and the best Mac in the world. And putting those two together would not achieve either. You’d begin to compromise in different ways.”